AI & Intelligent Assistants
Round-the-clock intake coverage with hard limits — facts gathered, boundaries stated, nothing advised — so the call that matters reaches a conversation instead of a recording.
Built with AI & Automation
Law Firms
One missed call can outweigh the rest of the year.
Case values are not evenly distributed and everyone at a firm knows it. Most calls are routine, some are not worth taking, and one — arriving at 9pm from somebody who has never needed a lawyer before — can be worth more than everything else on the docket. Voicemail does not know the difference.
The real problem
Intake is the product, and it happens at the worst possible time.
Somebody was arrested, or served, or in an accident. They are frightened, it is after five, and they are working down a list of firms. The first one that answers with a calm human conversation usually gets the matter — not because they are the best lawyer on the list, but because they were there.
What makes this harder than any other business on this site is that the conversation is constrained. Intake cannot give advice. It cannot quote a fee. It must not create an attorney-client relationship or take in information that creates a conflict problem. So the answer cannot simply be "let anything answer the phone."
Sound familiar?
- The highest-value calls arrive at night and on weekends, because that is when the events that cause them happen.
- An answering service takes a name and a number and none of the facts that would let anyone triage the matter.
- Potential clients call four firms in twenty minutes and retain the first one they actually spoke to.
- Consultations get scheduled and then no-show, with nothing in between to hold them.
- Referral relationships with other firms depend on somebody remembering to follow up.
- The website reads like a brochure from 2009 for a firm that does excellent work.
Asymmetry
Your missed-call math is not a plumber's missed-call math
For most businesses, a missed call costs about one job. The arithmetic is simple and the stakes are linear. A law firm does not work that way. The distribution of case value is long-tailed, which means the cost of missing calls is dominated by rare, large matters that look exactly like every other call until somebody actually talks to the person.
You cannot tell which call it was from the voicemail. That is the whole problem. Coverage has to be complete, because the screening can only happen inside a conversation.
Which means the question is not "can we afford to cover the phones after hours." It is "can we afford to find out, once, that we did not."
What complete intake coverage looks like
- Every call reaching a real conversation, including nights, weekends, and holidays.
- Matter type and basic facts captured, so a human can triage quickly in the morning.
- Clear boundaries held in the conversation: no advice, no fees, no representation implied.
- Enough detail gathered to run a conflicts check before anyone calls back.
- Genuinely time-critical matters escalated to a person immediately rather than queued.
- Follow-up for consultations that were booked and did not appear.
Avery for law firms
An AI receptionist that knows exactly what it is not allowed to say
Avery answers, has a real conversation, and emails a written summary. On a legal line, the discipline matters as much as the coverage: the value is in being reachable at 11pm while staying strictly inside the boundaries intake has to respect.
- Answers at night and on weekends, when the calls that matter most tend to arrive.
- Finds out what kind of matter it is and gathers the basic facts in the caller's own words.
- Captures name, callback number, opposing parties where offered, and key dates.
- Answers your published questions on practice areas, locations, languages, and what you do not take.
- Flags anything genuinely time-critical — a deadline, a custody issue, someone in custody — for immediate human attention.
- Emails a structured summary so the callback starts from facts rather than a name.
Avery does not give legal advice, evaluate the merits of a case, quote fees, or say anything that could be taken as forming an attorney-client relationship — and she says so to callers. She gathers facts and hands them to your firm for conflicts screening and triage. Any firm we work with sets the boundaries and the script, and we would rather build something narrower than risk something that oversteps.
What we build
Be reachable without overstepping
Tell us what happens to a call at 9pm on a Friday. For most firms that single answer is the whole conversation.
Workflow Automation
Consultation reminders that cut no-shows. Follow-up for enquiries that went quiet. Referral relationships that get maintained on a schedule instead of by memory. Intake details routed for conflicts screening before anyone calls back.
Built with AI & Automation · Sales & Lead Gen
Websites & Digital Experiences
A site that reflects the quality of the practice, states practice areas plainly, and gives somebody in a difficult moment one obvious way to reach a person — fast on a phone, findable when they search at midnight.
Built with Web Design · Web & Email Hosting · Digital Marketing
Brand & Presence
Identity and materials that look as considered as the work. Legal is a credibility purchase, and a dated presentation quietly undercuts an excellent firm.
Built with Branding · Graphic Design · Digital Marketing
Getting started
Boundaries first, coverage second
1
A conversation
Free, no pitch deck. What happens to an after-hours call today, and what you are not willing to have said on your behalf.
2
Draw the lines
We write the boundaries down before anything else: what intake may ask, may answer, and must refuse.
3
Build the intake
Coverage, capture, escalation, and the summary that reaches the firm — inside those lines.
4
Run it in parallel
Alongside your current arrangement until you trust it, reviewing real transcripts rather than promises.
5
Stay on it
Adjusted as practice areas change. You get a person, not a ticket queue.
Questions
Straight answers
No. Our Creative Works builds technology for all kinds of businesses — this page just speaks the language of a practice. Underneath it is the same web, automation, and communications work we do everywhere.
Only with boundaries written down first, which is why that is step two of the process above rather than an afterthought. She gathers facts and states plainly that she cannot give advice. If a firm wants something beyond that, we would rather decline than build something that oversteps.
Intake gathers the information a conflicts check needs — parties, matter type, dates — so screening happens before anyone from the firm calls back. The check itself stays with the firm, where it belongs.
No to both, deliberately. Those are exactly the things that create problems when said by anyone other than an attorney who has reviewed the matter.
Small firms feel the asymmetry hardest, because a single large matter is a larger share of the year and there is nobody to cover the phone at 9pm. We scope to the size of the firm, and the first conversation costs nothing.
We also build for
Find out what happens at 9pm on a Friday
Tell us how an after-hours call is handled today. The first conversation is free, and we will be candid about where we think the boundaries should sit.